Crises Communications

When trouble hits, in just hours, or even minutes, reputations can be made or broken. During this critical time, a Company can create a meaningful bond with its customers or sustain damage that is widespread and long-lasting. In some cases, the damage is easily quantified – legal liabilities, lost productivity of a closed plant, orders cancelled. In others, the damage to a Company’s reputation is beyond the measurement of today’s stock price or tomorrow’s order flow – it is the difference between prospering and surviving, or even going out of business.

At Promax Middle East, we define a crisis as anything that can cause damage to a company or its reputation. Physical disasters, product recalls, litigation, financial Distress, cyber security, and legal actions. These are the issues that immediately come to mind, and typically trigger an immediate response. But perhaps the most dangerous crises are those that smolder quietly, half-ignored. Such as management changes, employee issues, temporary business disruptions, a competitor’s crisis, allegations, rumor and innuendo.

Promax Middle East clients don’t cross their fingers and hope it never happens to them.